Behind The Scenes

The stills were part of a much larger brand redesign, including a new website and promotional videos to showcase the shoes. Here are a few videos that the talented team over at Brand New School created for the relaunch.

For a few of the shots, we changed the lighting direction of the scene. Thus to avoid reshooting, I used a CGI placeholder to render out new lighting passes to work into our existing photography.

Since my stock search yielded nothing usable, I decided to go out onto the dirty NYC streets and capture them myself.

The construction team used motifs from the imagery to create these fun interactive sets to unveil the new collection of running shoes.